Building A Community to Drive Impact All Year Long
By Dan Cardinali, Independent Sector
Charity + online giving technology + social media = IMPACT
This equation is at the heart of Giving Tuesday. I suggest we make it the math that motivates our 2016 Independent Sector Conference this November 16-18. When Henry Timms launched this phenomenal campaign in 2012, he was dreaming big. But even Henry could not have anticipated raising $117 million for charity in 2015 or joining forces with 10,000 partners in a global day of giving in 2016. In contrast to the spiraling materialism associated with Black Friday and Cyber Monday, Giving Tuesday celebrates love, goodness, community, and giving back. And thanks to technology, this charity is being scaled each year, resulting in a remarkable disruption to the status quo.
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